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5 Types Of Copywriters To Hire For Your Digital Marketing Agency (With Examples)

If you're working with clients on written content, you've probably looked into hiring a copywriter. Copywriters are individuals who create written content, often with the intent of catching a consumers attention or to help sell and market a product to a group of people. They use a variety of mediums whether it's writing a catchy headline for an advertisement or a 40 minute script.

In today's article, we are breaking down 5 popular types of copywriters that you can hire. We'll break down how much to pay each and when to hire each.

Direct Response Copywriter

Direct Response advertising has a simple goal: Convince the consumer to buy, now!

They are especially persuasive in their language by writing in stories, and often following an AIDA framework (Attention, Interest, Desire, Action).

direct response tip price anchoring

A direct response copywriter uses basic elements of persuasion such as creating urgency, telling a story and crafting an offer in order to convince the consumer they need to buy today.

Average Salary of a Direct Response Copywriter: ~ $90,000

SEO Copywriter

Unlike the direct response copywriter, SEO (Search Engine Optimization) copywriters specialize in writing content that ranks well in search engine results pages (SERPs).

This means often using tools like AHrefs, SEMRush or Ask The Public to research common questions that buyers are Googling and ensuring that the written content answers all of their questions.

Keyword research is the most important part of the job of an SEO Copywriter to aid in their content ranking favorably online.

SEO Copywriting

Average Salary of an SEO Copywriter: ~ $65,000

Technical Copywriter

Technical copywriters are writers who can create content that explains complex technical concepts, products, or services in a clear and understandable manner.

Not your everyday copywriter is able to craft a compelling sales pages on Blockchain technology or the inner-workings of a V6 engine. 

Technical copywriters play a crucial role in translating complex technical information into easily understandable content. However, their work can be taken to the next level when paired with a talented designer. By collaborating with a designer, technical copywriters can enhance the visual appeal of their content and create a more engaging and impactful final product.

This partnership allows for the one-two punch of visuals and written content, resulting in a more effective marketing strategy. With the combination of strong writing and visually appealing design, a technical copywriter and designer duo can elevate the success of a digital marketing agency's campaigns.

7 best technical writing examples to improve your skills

Average salary of a technical copywriter is around $88,000/year.

Video & Script Copywriter

Unlike the rest of the copywriters on this page, you never actually see the words that the video copywriter writes. That's because they work with actors, producers, and someone who is reading their words on a camera.

The famous Dollar Shave Club example is the perfect example of a script copywriter.

Or look at the long-form script copywriting examples from masterclass advertisers like GundryMD.

Whether you're a direct response marketer looking for a new VSL or you're a fast growing e-commerce company who needs more video ad examples, finding a Video Copywriter to script your ads can be the missing link to finding an ad that converts.

Copywriting for Video Scripts — Health Copywriter

Average salary of a technical copywriter is around $61,000/year.

Brand Copywriter

Brand copywriters are most prevalent at later stage companies where they help a company focus on developing and maintaining the voice, tone, and personality their written content and marketing collateral. 

Think of massive companies like McDonalds, Nike, or Apple.

McDonalds – We're lovin' it – Their tone is fun, casual and friendly.

Nike – Just Do It – Motivational, Inspirational.

Apple – Think Different – Modern, Inspirational, Empowering.

A good brand copywriter helps ensure that brands messaging stays consistent throughout their website.

Great Copywriting Samples: Feast Your Brain On These!

Average salary of a brand copywriter is around $78,000/year.